LinkedIn is very frustrating because on one hand it is the best platform to reach my main audience, coaches and football professionals.

I have a centralized place for all of my work at tacticsjournal.com, but you are penalized by the algorithm whenever you post links. People don’t see it in their feed.

I have an incredible daily morning newsletter where I share fixtures and scores from teams I find tactically interesting, news, recommended reading from writers I follow, and the day’s blog posts, all in one email. But I can’t share it here easily. I’ve looked into Linkedin newsletters and from what I’ve seen so far it is probably too much extra work.

I don’t like the idea of posting directly to LinkedIn. I want people to go to tacticsjournal.com and the best way to do that is to share posts via links, but they’re penalized by the algorithm.

The alternative, which I am considering, is to post directly to Linkedin and then have a link at the bottom to sign up to the newsletter.

I’ll let you know how that experiment goes.